CAPABILITY STATEMENTS & LANDING PAGES

What is a Capability Statement?

Your capability statement is your government contracting resume — and in many cases, it's the very first thing a procurement officer, prime contractor, or agency small business representative sees when they're deciding whether your business is worth a conversation. A capability statement is a one-to-two page professional document that tells federal buyers exactly who you are, what you do, what makes you different, and why they should choose your business over the competition.

A weak capability statement gets ignored. A strong one starts conversations, opens doors, and in some cases leads directly to contract opportunities. Combined with a dedicated government-focused landing page, your capability statement and digital presence work together to make your business look credible, established, and ready for federal business — before you ever submit a single bid.

At GC Advising, we've seen what separates the capability statements that get results from the ones that collect digital dust. We build yours to get results.

Work in Progress

How GC Advising Helps with Capability Statements & Landing Pages

STEP 01

Professional Capability Statement Design & Writing

We write and design a polished, government-compliant capability statement that captures everything a procurement officer needs to know — your core competencies, differentiators, past performance highlights, NAICS codes, certifications, contract vehicles, and contact information — in a clean, professional format that actually gets read
We craft your differentiators section with intentionality — identifying the specific strengths, experiences, and qualities that set your business apart from every other vendor in your category
We present your past performance in the most compelling way possible, whether you have ten years of government contract experience or you're just getting started with your first wins

STEP 01

STEP 02

Core Competencies Development

Many small business owners struggle to articulate what makes them different in a way that resonates with government buyers — we work with you to identify and clearly communicate the specific capabilities, expertise, and value your business brings to the table
We make sure your core competencies speak directly to the missions and priorities of the agencies you're targeting

STEP 02

Core Competencies Development

Many small business owners struggle to articulate what makes them different in a way that resonates with government buyers — we work with you to identify and clearly communicate the specific capabilities, expertise, and value your business brings to the table
We make sure your core competencies speak directly to the missions and priorities of the agencies you're targeting

STEP 03

Government-Focused Landing Page Development

When a contracting officer Googles your company after receiving your capability statement, what do they find? We help you build or refine a dedicated government contracting landing page that reinforces your credibility and makes it easy for federal buyers to understand your capabilities, see your certifications, and take the next step
Your landing page serves as your 24/7 government marketing tool — we make sure it's doing its job

STEP 04

NAICS Code & Certification Display

Your capability statement and landing page must prominently and accurately display your NAICS codes, certifications, contract vehicles, and cage code — we make sure every piece of information is correct, current, and strategically presented
We help you highlight the certifications and set-aside designations that are most relevant to your target agencies

STEP 05

Ongoing Updates & Maintenance

As your business wins more contracts, earns new certifications, and expands its capabilities, your marketing materials need to stay current — we help you keep your capability statement and landing page updated so they always reflect your best and most competitive profile
A capability statement that references outdated information or missing certifications can actually hurt your credibility — we make sure yours always works in your favor

STEP 03

Government-Focused Landing Page Development

When a contracting officer Googles your company after receiving your capability statement, what do they find? We help you build or refine a dedicated government contracting landing page that reinforces your credibility and makes it easy for federal buyers to understand your capabilities, see your certifications, and take the next step
Your landing page serves as your 24/7 government marketing tool — we make sure it's doing its job

STEP 04

NAICS Code & Certification Display

Your capability statement and landing page must prominently and accurately display your NAICS codes, certifications, contract vehicles, and cage code — we make sure every piece of information is correct, current, and strategically presented
We help you highlight the certifications and set-aside designations that are most relevant to your target agencies

STEP 04

STEP 05

Ongoing Updates & Maintenance

As your business wins more contracts, earns new certifications, and expands its capabilities, your marketing materials need to stay current — we help you keep your capability statement and landing page updated so they always reflect your best and most competitive profile
A capability statement that references outdated information or missing certifications can actually hurt your credibility — we make sure yours always works in your favor

Ready to Get Started?

Your capability statement is often the first impression you make with a federal buyer. Make it count. Book a free consultation and let GC Advising build materials that open doors.

Book a Free Consultation

Ready to Get Started?

Your capability statement is often the first impression you make with a federal buyer. Make it count. Book a free consultation and let GC Advising build materials that open doors.